Hello and welcome,
In WvW, you are assigned to a server, which belongs to a shard (that's the way ANet recently named them) which is your colour.
During the matchup, your shard earns points in 2 ways :
Each time the enemy is killed ; it's called PPK (points per kill)
At each tick (when the countdown reaches zero), your shard gains points depending on the amount of objectives held, and the tier they've reached (like, a T3 keep provides more points than a T0). These are called PPT (points per tick).
Then, you'll see PPT in lots of discussion here as a generic term for everything that is objective related : taking objectives, upgrading them, escorting dolyaks and, in a nutshell, all the gameplay that revolves around objectives management.