20 Stores Like Pottery Barn That You Should Definitely Have on Your Radar (2024)

Magnolia

1. Magnolia

Magnolia

In 2016, Joanna Gaines was like the Beyoncé of the interior design world. Yet as we entered the 2020s, consumers began to tire of the Fixer Upper star’s signature shiplap shelves and neutral gray hues. That’s why we think it was in her best interest to give her Magnolia storefront a total revamp this year. Not only are we seeing moodier, more nature-inspired tones (in lieu of boring neutrals), but the shiplap details are being put to rest for more character-infused silhouettes and textures that aren’t afraid to make a statement. Think everything from a French country style dining table with bulbous legs to a velvet quilt that oozes relaxed sophistication.

2. Hearth and Hand With Magnolia

On that note, if affordability is top of mind, look no further than Target. For those who don’t know, Chip and Joanna also have a collaboration with Hearth & Hand that’s hiding some of the best farmhouse homewares we’ve seen—especially when it comes to the kitchen. It’s known for a range of affordable furnishings, like this set of ladder back counter stools for $200 or a rustic kitchen island table for just over $500, and the collab is also regarded for its kitchen appliances in exclusive (swoon-worthy) colorways. We’re talking the Nespresso VertuoPlus coffee maker in cream and the KitchenAid Artisan Stand Mixer in hunter green—along with tons of other KitchenAid essentials in the same signature green hue. The TL;DR? If you’re looking for the absolute best PB alternative on a budget, this is your ticket home.

3. Williams-Sonoma Home

williams sonoma home

When it comes to quality and price, WS Home (aka the parent company of Pottery Barn) is the first place you should bookmark for more of what you’re loving at the parent site. Not only does it maintain the same, classic-yet-transitional vibe—see: this gorgeous lacquered writing desk or genuine marble island—but it’s a mecca for kitchenware and cooking accessories that look straight out of a Nancy Meyers movie (making it ideal for Coastal Grandmothers as well).

4. Rejuvenation

rejuvenation

Now for the sister label to Pottery Barn, Rejuvenation, which has some of the best heirloom-quality home selections available. Their furnishings skew more modern-industrialist with lots of metal, leather and walnut wooden pieces, while their decor includes more current patterns, fabrics and finishes—like a frameless rounded rectangle mirror that’s waiting for a place in your master bathroom. And while the brand’s designs tend to be more minimalist, its items are reasonably priced, with furniture that usually falls in the $200 to $500 range.

Maiden Home

5. Maiden Home

Maiden Home

Here’s one you’re probably less familiar with—and it’s a go-to resource for anyone who wishes Pottery Barn was more customizable. Every piece from Maiden Home is made to order, offering ready-to-ship items that are delivered directly from the factory in six weeks or less (about half the time of anywhere else). What’s more, every design is gorgeous—like The Dune Sofa, The Delancey Stoolor The Wythe Bed—and the brand offers Customer’s Own Material (COM) on all of their styles, allowing you to create exactly what you’ve envisioned. That means that everything is available in multiple fabrics and finishes from their library, so you never have to compromise on color or texture.

6. West Elm

west elm

Yet *another* subsidiary of Pottery Barn’s label? West Elm. And for those who don’t know, the brand has gotten an understated upgrade on its signature midcentury silhouettes. Its furnishings maintain the same sleek silhouettes, but have been updated with organic materials and neutral color palettes. We would’ve never seen a dark granite coffee table or traditional Kirkwood sofa in the past—and it’s even introduced a selection of handmade artisan decor with trendy, unexpected textures.

7. The Company Store

The company store

Fact: If your main goal is finding luxurious, PB-quality linens, The Company Store is your best alternative. It has everything from crisp cotton percale sheets and Egyptian cotton duvet covers to a down comforter with over 3,300 five-star reviews. Not to mention that it’s also hiding a swoon-worthy decor section—and it’s a one-stop-shop for holiday decorating.

8. Horchow

Horchow

When it comes to high-end home staples, Horchow is our favorite destination for luxe-contemporary furniture, decor and wall art. Its collection features a smattering of brass and gold elements that lend pieces an heirloom, antique quality. We’re coveting a handful of new arrivals, from this antique windowpane floor mirror to a hand-carved, slate black-finished console that’s simply *beyond*.

9. Crate and Barrel

crate and barrel

Naturally, Crate and Barrel is another top alternative for high-end furniture and designer-approved decor. From customizable seating and casegoods to classic artwork, luxury bedding and modern lighting— each Crate and Barrel piece carries PB’s air of perpetual style while still nailing the latest trends. Add to that the fact that the brand often collabs with influencers and celebrities in the home space, including collections by Emily Henderson, Athena Calderone, Jake Arnold and so many more.

10. Serena and Lily

serena and lily

If you’re looking to give your beach house a classic PB-inspired look, you’ve just hit the Hamptons style jackpot. Serena and Lily takes luxe-meets-coastal-farmhouse to the next level, where its collection features clean-lined furnishings, bedding, lighting and decor—all of which are available in blue, beachy colorways with natural-finished textures. That said, it’s worth noting that this brand is far from budget-friendly; all of its pieces are made of fine, high-quality materials that are designed to endure.

11. Zara Home

zara home

ICYMI, Zara has a home department. And yes, it’s just as fabulous as the brand’s clothing selection. Just like Pottery Barn, the brand features rustic, wood-crafted pieces and stoneware decor that’s totally in line with this design trends. To that end, it seems to be ahead of the curve with emerging materials, as made clear with this limestone coffee table or rattan outdoor lounger, which are sure to pop up in PB’s spring catalogs. Zara’s prices are also quite affordable, making it the perfect farmhouse alternative to achieving a similar look without breaking the bank.

12. Chairish

chairish

PSA to all vintage-design lovers: If you don’t have Chairish on your radar, we suggest you scope out the site ASAP. It has thousands of pre-loved furniture and decor items in every style imaginable—from a $25 set of midcentury modern bud vases to a one-of-a-kind, Jean Royere curved sofa that was posted (and reposted) in dozens of Instagram stories during the Palm Springs Modernism show. What’s more, the brand carries actual Pottery Barn items that are up to half off the original price.

13. Soho Home

soho home

Just like its parent company, Soho Home is centered around restored, luxurious living and (of course) exclusivity, with unique pieces that radiate poise. We’re talking everything from a cream marble table sourced from Greece to a chestnut leather armchair that mimics Pottery Barn’s signature look. They even have leather-upholstered recycling bins (which we didn’t know we needed ‘til now).

Castlery

14. Castlery

Castlery

For anyone who’s targeting PB’s cushy, clean-lined options, Castlery is a niche brand that offers just that. First because it consistently ranks high on our list for comfort, thanks to the foam, fiber and spring coiled cushions it uses (which offer a supportive yet springy feel while still providing a level of ‘sink’). More importantly, each piece has a sleek, contemporary build with straight legs, which you can often customize with multiple finish and fabric options to choose from. Not to mention that it has numerous compact options—like the Adams Sofa or Brighton Dining Set—which are great for small-apartment dwellers.

15. Lulu and Georgia

lulu and georgia

Our go-to spot for an upscale-meets-artisan vibe? Lulu and Georgia. Its impressive range of furniture, decor and artwork hinges on classic-contemporary and mixes things up with trendy materials—like mohair and boucle—and tons of curvy, ‘70s style forms. Not to mention that it has tons of made-to-order and handmade options that ensure your home is 100 percent you.

16. The Citizenry

The Citizenry

The Citizenry is a designer favorite for a reason: It features one-of-a-kind, globally sourced furniture and decor that you can’t find anywhere else. The aesthetic elevates boho with subtle sophistication—and boasts everything from thick leather armchairs and round leather ottomans to woven wool area rugs and cozy alpaca throws that you can melt into after a long day of work.

Article

17. Article

Article

Need another alternative that hones in on PB’s clean lines and understated colors? is it. As with Castlery (number 14 on this list), Article’s Sven Sofa is an for its ultra-comfortable feel and midcentury looks. The brand uses premium materials to create everything from buildable sectionals, outdoor furniture, decor and more, and shoppers can’t seem to get enough of the sleek, contemporary designs. Bonus: It even has a ‘shop by room’ feature if you’re someone who needs to see items in a space before purchasing.

18. Burrow

burrow

Burrow is centered around sustainability, combating the “fast furniture” trend by crafting functional pieces with premium, durable materials. And, in addition to a craftsman-style aesthetic, many of the company’s items (like the Nomad sectional) include built-in chargers, multipurpose trays or modular assembly, making it a great marriage of form and function.

19. Bloomingdales

bloomingdales

Did you know that (in addition to its denim selection) Bloomies is hiding some seriously chic homewares? The furniture section alone is packed with classic designer pieces—from a Ralph Lauren bedside table to a Jonathan Adler sofa. Plus, accessories include exclusive best-sellers, like this faux fur throw by Hudson Park, and the selections range from luxury bedding to classic baccarat crystal.

20. Design Within Reach

Design within reach

If you’re more of a modern minimalist, Design Within Reach is a staple in the interior world for its upscale European furnishings that add texture and dimension to a space. And if the items feel familiar to you, it’s probably because influencers love DWR; the best-selling Huggy swivel chair has become an IG sensation and it’s only a matter of time before the brand’s latest revival, the Whisky Chair by House of Finn Juhl, starts blowing up on your feed.

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Associate Editor

Sydney Meister is PureWow's Associate Editor, covering everything from dating trends and relationship advice (here's looking at you, 'soonicorns') to interior design, beauty...